美酒与美食
The solution for those who want to make their food and wine product known to wealthy people in China
Analysis & Strategy
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Analyze the market and the cultural context
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Analyze the strategies of competitors already positioned
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Learn about the strengths of the hotel for Chinese tourists
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Develop a strategy aimed at brand positioning
Online Positioning
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We create and optimize the social channels suitable for the brand (usually WeChat and Weibo)
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We translate the website
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We position the site on Baidu
Actions
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We manage the communication channels to make the hotel known to Chinese tourists
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We manage the booking platforms by optimizing the presence of the hotel
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We manage the interaction with the community and the brand, with attention to the linguistic and cultural aspect
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We create targeted paid advertising campaigns
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We select and interact with local influencers known in China (KOL and KOC)
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We constantly analyze the results and give inputs to improve the experience for new customers