Online Positioning

Action

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• Analyze the market and cultural context

• Analyze the strategies of competitors already positioned

• Talk and get to know the customer's product better to understand how to communicate it

• Develop a strategy aimed at positioning the brand

• We open and optimize social channels suitable for the brand (usually WeChat, Little Red Book, Weibo)

• We translate the website

• We position the site on Baidu

• We manage communication channels to bring potential customers to online or offline points of sale

• We create targeted paid advertising campaigns

• We select and interact with influencers (KOL and KOC)

• We constantly analyze the results and make suggestions to improve the product presentation for that market.

• We do not only support the wine sector but the entire food and wine sector