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通过数字平台吸引中国游客

La soluzione per chi vuole attirare turisti Cinesi

TOURISM

合作伙伴

Partners and Service Providers

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Analysis & Strategy

Online Positioning

Action

  • Analyze the market and cultural context

  • Analyze the strategies of competitors already positioned

  • Deepen the strengths of the structure for Chinese tourists

  • Develop a strategy aimed at positioning the brand

  • We open and optimize social channels suitable for the brand (usually WeChat and Weibo)

  • We translate the website

  • We position the site on Baidu

  • We open Booking channels (CTrip, Feizhu, Meituan...)

  • We manage communication channels to make the property known to Chinese tourists

  • We manage booking platforms optimizing the hotel's presence

  • We manage the interaction with the community and the brand, with attention to the linguistic and cultural aspect

  • We create targeted paid advertising campaigns

  • We select and interact with local influencers known in China (KOL and KOC)

  • We constantly analyze the results and provide input to improve the experience for new customers.

Institutional partner:

Logo Iath

Do you want a free consultation?

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