CARPANESE HOME
意大利高端设计家具品牌
Redefining Italian Luxury for the Chinese Market
A project that combines artisanal heritage with data-driven communication.
Carpanese Home entrusted CDM with the definition of an integrated digital strategy to strengthen its presence in China and within the international Chinese community.
THE BRAND
品牌
Carpanese Home Italia is a high-end furniture brand with a strong Italian identity.
Its collections, crafted with premium materials and tailored details, embody a vision of elegant, timeless luxury.
Founded on the Bellani family tradition, the company stands out for its ability to transform spaces into experiences, bringing the very best of Made in Italy to the world.
目标
GOAL
To ensure a coordinated international communication strategy capable of conveying the brand’s values across all touchpoints, with particular focus on the Chinese audience and its growing global influence, including beyond mainland China.
CDM的计划
THE CDM STRATEGY
To achieve the defined objectives, CDM developed a strategy built on four key pillars:
ACTIVATION OF CHINESE DIGITAL CHANNELS
We activated and verified the main social media platforms — WeChat, Little Red Book (RED), and Weibo — designing tailored content aligned with the visual and narrative culture of the local audience.
SEO & VISIBILITY ON Baidu
To improve online discoverability, we localized the corporate website and optimized the brand’s presence on Baidu, the most widely used search engine in China.
A key step in strengthening the brand’s digital authority.
TARGETING CHINESE AUDIENCES OUTSIDE CHINA
The project was not limited to mainland China, but also included a targeted strategy aimed at the global Chinese community, engaging buyers, architects, and high-profile clients across key international markets.
SUPPORTO AL SALONE DEL MOBILE
Durante il Salone del Mobile di Milano, CDM ha curato l’accoglienza dei visitatori cinesi grazie a un team multilingue e a materiali localizzati, garantendo una customer experience coerente e immersiva.
DISCOVER OUR SERVICES
结果
RESULTS
CONSISTENT AND RECOGNIZABLE PRESENCE across the main Chinese digital channels
GROWING BRAND AWARENESS within the global Chinese community
DIRECT ENGAGEMENT with Asian buyers and stakeholders
KEY METRICS
120
Content Produced
3
Channels
500k
Views on Chinese Channels
+80%
Growth in the Chinese Market
“From the very beginning, we saw the results of the work carried out by the CDM team. This partnership is essential for positioning ourselves in one of the most important markets in the world.”
Mirco Carpanese, Export Manager, Carpanese Home
DO YOU WANT TO POSITION YOUR BRAND IN THE CHINESE MARKET?
Rely on a partner who deeply understands the audience and its platforms.
我们与他们合作
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WE COLLABORATE WITH
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