数字广告
CHINA DIGITAL ADVERTISING
Paid Advertising on Chinese platforms
for a targeted digital presence
Our Digital Advertising service helps companies – both B2B and B2C – promote their products, services, and brand values through the most effective digital platforms, with a data-driven and culturally localized approach.
Thanks to our Shanghai-based team, with over 10 years of technical experience in advertising, we can design high-impact, goal-oriented, and optimized advertising campaigns.
Our advertising solutions are designed to:
Lead Generation & CRM
Generate high-quality leads between companies and buyers, distributors, or customers in China. Campaigns aimed at generating contacts that the company's sales team can follow up on – such as buyers, distributors, and potential clients.
Brand Awareness
Increase brand recognition among the Chinese audience through advertising on social media channels, promoting localized visual content and storytelling.
Boost offline sales
Support the commercial and distribution network in China by driving traffic to physical stores.
Target Chinese tourists in Italy
Promote Italian brands, retail stores, and destinations by reaching Chinese travelers before and during their trip.
CHANNELS
微信广告
WECHAT ADVERTISING
The most widely used platform in China, with over one billion users. It serves as your business card in this market. It allows for the promotion of products, events, and brands through:
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Ads in “Moments”
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Mini-program ads and integrated landing pages
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Targeting by interest, location, age, and behavior
Ideal for: brand awareness and B2B/B2C lead generation, events, and new product launches.
百度广告
BAIDU SEM
The most-used search engine in China, similar to Google. It allows you to reach the right people at the right time through:
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Search (text ads in SERP, similar to Google Ads)
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Display (banner ads on partner sites, like Google Display Network)
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Integrated contact forms
Ideal for: B2B companies looking to be found by buyers and professionals during the search phase. Highly effective for B2B lead generation.
抖音广告
DOUYIN IL “TIKTOK CINESE”
A high-engagement channel that reaches a broad audience, including users outside major cities and adult demographics. With integrated e-commerce, it helps brands boost visibility, generate leads, and drive sales:
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High-impact video ads to build brand awareness
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Strategic collaborations with KOLs and influencers to reach new segments
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Live streams with integrated purchase functions to drive immediate conversion
Ideal for: emotional B2C campaigns and short-term promotions, especially for young, urban audiences.
小红书广告
XIAOHONGSHU RED
The fastest-growing platform in China, especially suitable for European brands that want to showcase their style, collections, and story.
Most brands are investing here to increase brand awareness and conversions thanks to its integrated social commerce:
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Sponsored posts and carousels to boost awareness
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Target potential customers with influencer, KOL, and KOC videos
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Brand positioning campaigns
Ideal for: B2C brands in luxury, fashion, beauty, food, and travel.
携程旅行广告
CTRIP TRIP.COM GROUP
China’s leading travel booking platform, used by millions to plan trips, accommodations, and activities. A highly trusted channel to build visibility in the travel sector and turn interest into direct bookings:
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Native ads and banners to boost visibility of destinations and travel services
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Collaborations with KOLs to inspire and guide user decisions
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Special offers and promotional packages to encourage direct bookings
Ideal for: Promoting destinations, hotels, attractions, and travel services to Chinese travelers, with a focus on visibility and direct conversion.
MULTICHANNEL STRATEGIES
The Chinese digital market is built on a complex ecosystem that thrives on the synergy between its various platforms. What we mean by “Multichannel Strategy” is: working across multiple channels simultaneously to achieve more effective results.
WeChat & Baidu:
Lead Gen and CRM
WeChat & RED:
Brand Awareness and Positioning
RED & Ctrip:
Chinese Tourism
Douyin & RED:
Live Streaming and Boosting Both Online and Offline Sales
我们与他们合作
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WE COLLABORATE WITH
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