佩卢佛

PERUFFO JEWELRY

Jewelry becomes a cultural vision

Peruffo was born from Enrico Peruffo’s vision as a contemporary jewelry project with a disruptive and unconventional character.

At the core of the brand’s research lies product design — entrusted to Marta Martino, a designer with extensive experience in the fashion industry.

Peruffo evolved from an idea into a globally recognized brand. Through a carefully developed social media strategy and a refined visual identity, the brand has built a community of over 30,000 followers and achieved a significant presence in 12 countries.

挑战

THE CHALLENGE

At the beginning, PERUFFO was a brand without a consolidated online presence.

GOALS:
Build a highly defined visual identity
Position the brand within a design-oriented segment
Create an effective digital presence
Attract a highly targeted audience

营销策略

THE CDM STRATEGY

We developed an integrated plan to strengthen Peruffo’s presence and positioning through the following steps:

VISUAL IDENTITY

The creation process of Peruffo’s visual identity involved the design of the logo, packaging, and visual guidelines.

The goal was to create an image that reflected the brand’s disruptive and unconventional character, making it recognizable and consistent across all communications, both online and offline.

SOCIAL MEDIA STRATEGY

The social strategy was designed to attract a highly targeted audience.

The main objective was to build a community of individuals with well-defined tastes: fashion brands, architecture, contemporary art, design, and underground culture.

CHINESE SOCIAL PLATFORMS

A dedicated digital presence was also developed for the Chinese market, with activities on local platforms such as WeChat, Little Red Book, and Baidu.

TARGETED CONTENT

Content published on Chinese social platforms was adapted to Chinese cultural standards. Campaign images were re-edited and integrated into an editorial plan addressing topics of interest to the Chinese audience.

The editorial plan was created by the CDM team and validated by the Peruffo team to ensure maximum visual consistency of the brand.

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DATA-DRIVEN APPROACH

Throughout the entire journey, a data-driven approach was adopted. This allowed us to monitor target behavior, evaluate campaign effectiveness, and optimize digital strategies to improve performance and return on investment.