How the CDM software works for sentiment and positioning analysis in China (4 steps)
Data Collection
It gathers data from Chinese social networks and platforms.
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AI Analysis
The proprietary algorithm analyzes sentiment, identifies recurring themes, perceived brand values, and compares your brand with key competitors in the category.
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Processing
The software processes the results, benchmarks them against the market average, and generates strategic recommendations to improve your brand’s positioning in China.
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The Report
It then generates the China Sentiment Analysis Report.
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What you get
Analisi del sentiment dei consumatori cinesi sul tuo brand
Confronto con i competitor principali nel tuo settore
Insight strategici per orientare marketing e distribuzione
Valutazione dell’allineamento tra valori del brand e percezione locale
Suggerimenti concreti per migliorare reputazione e visibilità
Who We Are
CDM is a tech company specialized in the Chinese market.
We developed the first registered software in Europe designed to analyze brand perception in the Chinese market.
We combine advanced technology, artificial intelligence, and deep market expertise to help brands build more effective, data-driven, and localized strategies.
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Advanced technology
We use the most up-to-date technologies
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Advanced technology
We use the most up-to-date technologies
CASE STUDY
Activities carried out:
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Drafting of the press release and translation into Chinese.
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Publication of the press release in various Chinese media outlets.
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Statistics including the number of articles and estimated reach.
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Report on the media outlets involved.
CASE STUDY
我们与他们合作
WE COLLABORATE WITH
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