How the CDM software works for sentiment and positioning analysis in China (4 steps)
Data Collection
1
Collects data from social media and Chinese platforms.
AI Analysis
2
The proprietary algorithm analyzes sentiment, identifies recurring themes, perceived values, and compares the brand with its main category competitors.
Processing
3
The software processes the results by comparing them with the market average and generates strategic recommendations to improve the brand’s positioning in China.
The Report
4
The China Sentiment Analysis Report is generated.
What you get
Consumer sentiment analysis of your brand in the Chinese market
Benchmarking against key competitors in your industry
Strategic insights to guide marketing and distribution decisions
Assessment of alignment between brand values and local perception
Actionable recommendations to improve reputation and visibility
Who We Are
CDM is a tech company specialized in the Chinese market.
We developed the first registered software in Europe designed to analyze brand perception in the Chinese market.
We combine advanced technology, artificial intelligence, and deep market expertise to help brands build more effective, data-driven, and localized strategies.
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Advanced technology
We use the most up-to-date technologies
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Team of native Chinese
in Italy and Shanghai
Concrete experience
with SMEs and major brands in activities such as analysis, positioning, and marketing campaigns
Request your free analysis now
我们与他们合作
WE COLLABORATE WITH
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