DOLOMITI BELLUNESI
贝卢诺多洛米蒂
The new frontier of outdoor tourism for the Chinese audience
A UNESCO World Heritage Site, the Dolomiti Bellunesi are a natural gem in the heart of Veneto, symbolizing scenic beauty, sports, and sustainability.
With breathtaking landscapes, high-end outdoor activities, and an authentic tourism offering, they now represent one of the most fascinating destinations for international travelers seeking exclusive experiences.
目标
GOALS
To enhance the positioning of the Dolomiti Bellunesi in the Chinese market through a targeted digital strategy, establishing the destination as a premium outdoor hotspot for high-spending travelers.
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营销策略
THE CDM STRATEGY
To promote the Dolomiti Bellunesi in China, we developed an integrated strategy based on three key pillars:
ACTIVATION OF CHINESE DIGITAL CHANNELS
We established a strategic presence on the main Chinese social media platforms — RED (Xiaohongshu) and Douyin — with emotional and localized content, showcasing summer experiences across nature, sports, and culture in a visual, engaging format tailored specifically to the Chinese audience.
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MARKET INTELLIGENCE AND LOCALIZATION ACTIVITIES
Through in-depth market analysis and our proprietary software, we identified the ideal target audience and adapted key messages to the Chinese linguistic and cultural context, enhancing the unique characteristics of the destination.
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TRADE FAIR SUPPORT AND B2B RELATIONS
The project included a strong investment in direct relationships: we supported local institutions during events and presentations in China, facilitating the creation of strategic partnerships.
Our bilingual team provided comprehensive assistance throughout B2B meetings, contributing to the development of a solid network between Veneto and the Chinese market.
PR
Research and outreach to journalists and media outlets best suited to promote the Dolomites.
Press release drafting, translation into Chinese, distribution, and performance monitoring.
RESULT
Coverage in various media outlets and winner of the “Best Tourist Destination” award at the World's Travel & Hotel Awards, organized by Ulife Magazine.
DO YOU WANT TO POSITION YOUR BRAND IN THE CHINESE MARKET?
Trust a partner who deeply understands the audience and its platforms.
我们与他们合作
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WE COLLABORATE WITH
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