ERREPLUS
意大利制造的马鞍和配件
Where performance and precision ride together
A project that combines artisanal heritage with data-driven communication.
Erreplus aimed to enter the Chinese market, reaching a passionate and increasingly demanding audience, but lacked a digital presence optimized for the local market.
BACKGROUND
Erreplus was founded from Roberto Rasia’s vision with a clear mission: to create excellence in saddle-making that respects horse wellbeing and enhances rider performance.
GOAL
Expansion into the Chinese market represented a major opportunity for Erreplus, but also a challenge: communicating the value of its saddles to a growing audience with specific needs.
ERREPLUS
品牌
THE BRAND
Passion for equestrian sport and artisanal expertise come together in Erreplus, a company born from Roberto Rasia’s love for horses and his continuous pursuit of excellence in saddle-making.
Erreplus represents quality, innovation, and horse wellbeing worldwide.
Thanks to its commitment and a team of experts, every saddle is the perfect synthesis of craftsmanship, innovation, and passion.
CDM的计划
THE CDM STRATEGY
To ensure effective and consistent penetration into the Chinese market, we designed a comprehensive brand localization and marketing plan structured into the following steps:
MARKET RESEARCH
Market analysis, supported by interviews with consumers and industry stakeholders, was conducted together with our Chinese team to understand the needs of the target audience and provide both marketing and commercial insights to the company.
OUTPUT
Geographical and consumer area analysis to define the strategic direction.
BRAND LOCALIZATION
Study and development of the brand identity for adaptation to the Chinese market, including the creation of a Chinese brand name, logo, and other graphic elements optimized for the local audience, both online and offline, while maintaining consistency with the original brand values and image.
结果
RESULT
A RECOGNIZABLE, PROFESSIONAL, AND CULTURALLY RELEVANT VISUAL IDENTITY FOR THE CHINESE MARKET.
卓越表现，完美驰骋
OFFLINE SUPPORT ACTIVITIES
Creation of a coordinated brand image tailored to the Chinese market, including catalogs, presentations, and materials supporting business development.
DISCOVER OUR SERVICES
MANAGEMENT & CONTENT CREATION FOR CHINESE PLATFORMS
Creation and optimization of brand presence on WeChat and RED (Xiaohongshu) to reach and engage the target audience.
INFLUENCER MARKETING
Activation of awareness and conversion campaigns through our network of Chinese KOLs, selected for brand affinity and credibility within the lifestyle and equestrian sectors.
BUSINESS DEVELOPMENT & PARTNER RESEARCH
Identification of distribution partners aligned with the brand’s premium positioning, focusing on reliability, territorial coverage, and strong brand representation capabilities.
FOCUS:
Building a coherent and aspirational narrative that enhances craftsmanship, technology, and performance.
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“Erreplus is a brand that makes the new line of saddles that are conceived for, firstly, the well-being of the horse, and secondarily, to give the chance to horses and riders to achieve the highest performance.”
Roberto Rasia, CEO, Erreplus
DO YOU WANT TO POSITION YOUR BRAND IN THE CHINESE MARKET?
Rely on a partner who deeply understands the audience and its platforms.
我们与他们合作
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WE COLLABORATE WITH
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