社交媒体

CHINA SOCIAL MEDIA

SOCIAL MEDIA MANAGEMENT AND DIGITAL PRESENCE IN CHINA

In China, the social media landscape is completely different from the Western one: no Facebook, Instagram, or LinkedIn.
Instead, there are digital ecosystems such as WeChat, Weibo, Xiaohongshu (RED), and Douyin, which require tailor-made strategies.

Our China Social Media service supports brands in building effective and culturally appropriate communication, leveraging the most relevant digital channels and the most suitable forms of expression for the Chinese audience.

To connect with the Chinese market, simply being present is not enough:

It is essential to understand and speak its digital language.

THE PLATFORMS WE OPERATE ON

微信

WECHAT

WeChat represents the foundation of the Chinese digital ecosystem: an all-in-one app that integrates messaging, payments, e-commerce, search engine, and advanced digital services. It is an indispensable tool both for personal use and for business strategies, across every sector from B2C to B2B.

抖音

DOUYIN

The Chinese version of TikTok, Douyin is the leading video platform in China, where short, creative, and highly engaging content becomes a powerful marketing tool for brands and creators, thanks to an advanced algorithm that maximizes visibility and drives real-time conversion. Unlike TikTok, in China Douyin is ideal not only for B2C but also - and especially - for B2B.

小红书

RED

Xiaohongshu

RED (xiaohongshu) is the leading Chinese social platform for experiential marketing, where brands and creators inspire millions of users through authentic content on fashion, beauty, travel, and lifestyle, turning every discovery into a purchase opportunity.