For a better understanding of the market, competitors, and opportunities for your products

Thanks to a specialized team based in Shanghai, we conduct market analysis, consumer sentiment insights, opportunity studies, and distribution channel mapping to guide strategic decisions for the Chinese market.
Each analysis is carried out by a team of experts with experience in market research for Italian public institutions, airports, luxury brands, and SMEs with innovative products.
Expanding into China requires much more than a good idea:
you need to understand the context, real market needs, and consumer behavior.

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Goal

• Reduce the risks of entering the Chinese market through concrete data and targeted analysis.

• Understand the local target audience: purchasing behavior, cultural preferences, and the most effective digital channels.

• Assess the competition and identify your strategic positioning.

• Define a market entry or expansion strategy based on data, insights, and real trends.