Discover Our Latest Case Study for
ERREPLUS
ERREPLUS Brand Strategy: a branding strategy designed for the Chinese market, aimed at strengthening Erreplus’ positioning as a leader in the production of high-quality saddles, enhancing both performance and horse wellbeing.
ERREPLUS Brand Guidelines: comprehensive guidelines defining Erreplus’ visual identity — a brand synonymous with innovation and excellence in craftsmanship within the equestrian world.
What We Did
For Erreplus, we followed a series of detailed steps to ensure a complete and high-quality outcome.
1° STEP
Market research
We conducted an in-depth analysis of the Chinese market, studying key industry trends and consumer behavior. This allowed us to identify growth opportunities and the most promising market segments.
The research included competitor analysis and economic dynamics, enabling us to deliver targeted strategic recommendations.
At this stage, we developed a comprehensive brand strategy, defining Erreplus’ vision, mission, and core values. We created design directions that reflected the brand identity and resonated with the Chinese target audience. This process included the selection of typography and distinctive visual elements best suited to represent the brand within the Chinese market.
2° STEP
Brand study
3° STEP
Communication Strategy & Design Guidelines
We also developed a detailed communication strategy, establishing precise guidelines for brand identity. This included defining tone of voice, visual style, and key messages to be used across all communications. The guidelines were designed to ensure consistency and recognizability across all marketing channels, from advertising to social media.
We created a name and slogan that were unique, memorable, and capable of effectively communicating the brand’s essence.
The process involved brainstorming, perception testing, and legal checks to ensure the selected name and slogan were appropriate and legally protected.
The objective was to build a strong and distinctive verbal identity.
4° STEP
Naming & Slogan
Sales market research included analyzing current sales data and forecasting future trends.
We identified the main sales channels and consumer preferences, providing recommendations on how to optimize distribution and increase sales.
This phase also included competitor strategy analysis and industry best practices benchmarking.
5° STEP
Sales Market Research
Finally, we provided comprehensive sales support, including sales team training, development of support materials, and strategic sales consulting.
We worked closely with the Erreplus team to implement the recommended strategies, monitor performance, and make adjustments to continuously improve sales results.
6° STEP
Sales support