公共关系管理和发展

PR AGENCY & NETWORK DEVELOPMENT

Discover how Chinese consumers perceive your brand (and your competitors)

The first registered European software that automatically analyzes conversations across Chinese channels to show you how your brand is perceived.

How the CDM software works for sentiment and positioning analysis in China (4 steps)

Based in Shanghai, we are deeply connected to the beating heart of the Chinese market: media, journalists, stakeholders, and distributors.

Thanks to a network built over time, we help international brands stand out in the local landscape through targeted publications, strategic relationships, and public relations activities designed to strengthen reputation and visibility.

We give your brand a voice in the channels that truly matter.

Goals

Build brand reputation
Establish relationships with Chinese media
Secure publications in magazines, industry portals, and newspapers
Enter the market through validated and trusted channels

What We Do

Draft press releases in Italian/English and translate them into Chinese
Distribute them through our trusted media network in China: magazines, press agencies, and media outlets
Conduct follow-ups and amplify content visibility
Build long-term relationships with key stakeholders

Based in Shanghai, we are deeply connected to the beating heart of the Chinese market: media, journalists, stakeholders, and distributors.

We give your brand a voice in the channels that truly matter.

Goals

Build brand reputation
Establish relationships with Chinese media
Secure publications in magazines, industry portals, and newspapers
Enter the market through validated and trusted channels

What We Do

Draft press releases in Italian/English and translate them into Chinese
Distribute them through our trusted media network in China: magazines, press agencies, and media outlets
Conduct follow-ups and amplify content visibility
Build long-term relationships with key stakeholders

Based in Shanghai, we are deeply connected to the beating heart of the Chinese market: media, journalists, stakeholders, and distributors.

We give your brand a voice in the channels that truly matter.

Goals

Build brand reputation
Establish relationships with Chinese media
Secure publications in magazines, industry portals, and newspapers
Enter the market through validated and trusted channels

What We Do

Draft press releases in Italian/English and translate them into Chinese
Distribute them through our trusted media network in China: magazines, press agencies, and media outlets
Conduct follow-ups and amplify content visibility
Build long-term relationships with key stakeholders

Based in Shanghai, we are deeply connected to the beating heart of the Chinese market: media, journalists, stakeholders, and distributors.

We give your brand a voice in the channels that truly matter.

Goals

Build brand reputation
Establish relationships with Chinese media
Secure publications in magazines, industry portals, and newspapers
Enter the market through validated and trusted channels

What We Do

Draft press releases in Italian/English and translate them into Chinese
Distribute them through our trusted media network in China: magazines, press agencies, and media outlets
Conduct follow-ups and amplify content visibility
Build long-term relationships with key stakeholders

What you get

Sentiment analysis of Chinese consumers about your brand

Comparison with the main competitors in your sector

Strategic insights to guide marketing and distribution

Evaluation of the alignment between your brand values and local perception

Concrete recommendations to improve reputation and visibility

Who We Are

CDM is a tech company specialized in the Chinese market.
We developed the first registered software in Europe designed to analyze brand perception in the Chinese market.

We combine advanced technology, artificial intelligence, and deep market expertise to help brands build more effective, data-driven, and localized strategies.